Target Audience
Corporate social
responsibility managers
People who concerned with animal rights & ethical consumerism
Challenges
Translate a dense, data-heavy
report into a clear and engaging
digital experience
Tight time constraints
Solutions
A clean interface with key information presented up front
Detailed content is hidden behind expandable sections for users who wish to explore further
Each company's status is clearly listed
Design Process
On one hand, it was important to me that the website remain minimal so the information would stand out, but on the other hand, I wanted to create visual interest so it wouldn’t feel like just a report. I chose to design the windows in a style that hints at folders or files.
